TD Bank steps up as major funder for local livestream music series
December 9th, 2020 (MEAFORD) Located on the shores of south Georgian Bay lies Meaford, a rural town well known for its rich arts and culture. Meaford’s entertainment culture boasts a vibrant community of talented local musicians where the downtown is usually bustling throughout the year with live music and theatre. Covid-19 put an abrupt halt to the entire live entertainment industry.
The arts community was not to be deterred for long and soon artists and arts organizations stepped up to fill the community’s need for connection, inspiration and entertainment. Meaford Hall Arts & Cultural Centre launched ”Live it Live”, a livestream music concert series featuring local musicians. As well, Chris Scerri, a well-known Meaford musician, produced his own livestream “From Home Series” showcasing many professional musicians.
Meaford Culture Foundation agreed to cover the performance fees for the musicians and BruceGreySimcoe provided funds for a digital advertising campaign. The Foundation’s Community Outreach program endeavours to bring many community stakeholders together to implement its giving mandate and reached out to Lanna Bycraft, Manager of TD Bank Meaford. TD Bank generously agreed to donate $5,000 towards this important initiative.
With all the pieces in place, music came alive again and brought the community together in its time of need, helping over 50 musicians.
Meaford Culture Foundation is a registered not-for-profit (2006) with a mandate to enable Meaford’s youth and students to realize their artistic potential, sponsor unique arts and culture experiences and performances, and to fund capital improvements for Meaford Hall Arts & Cultural Centre, our heritage 1860’s theatre and art gallery located in the centre of town.
TD Bank The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Group (“TD” or the “Bank”). TD is the sixth largest bank in North America by branches and serves over 26 million customers in three key businesses operating in a number of locations in financial centres around the globe: Canadian Retail, including TD Canada Trust, TD Auto Finance Canada, TD Wealth (Canada), TD Direct Investing, and TD Insurance; U.S. Retail, including TD Bank, America’s Most Convenient Bank®, TD Auto Finance U.S., TD Wealth (U.S.), and an investment in The Charles Schwab Corporation; and Wholesale Banking, including TD Securities. TD also ranks among the world’s leading online financial services firms, with more than 14 million active online and mobile customers. TD had CDN$1.7 trillion in assets on July 31, 2020. The Toronto-Dominion Bank trades under the symbol “TD” on the Toronto and New York Stock Exchanges.