More importantly, what is their true impact on federal, provincial and municipal levels? While it is widely accepted that they provide significant financial, philosophical and social benefits for all Canadians, the reality is it can be difficult to quantify the true direct and ancillary impact that these sectors represent. The following arts related research statistics have been compiled by a variety of leading organizations, and illustrate just how important it is for municipalities, including Meaford, to embrace culturalendeavours to raise awareness, increase tourism, and improve the overall quality of life for its residents.
Presenters in Canada
There are more than 1,400 performing arts presenting organizations in Canada. They present series or festivals or both. Annually, they present more than 80,000 performances by professional artists, and pay artistic fees estimated at more than $200 million. Source: CAPACOA, Interim Report of Findings, The Value of Presenting, 2012. Presenting Networks There are 39 presenting networks in Canada. Presenting networks are national in scope or regionally- based and typically serve non-profit presenters as well as municipal presenters, festivals and university presenters. Other presenting networks are specialized in one type of presenting activity and may serve festivals or presenters specialized in disciplines, such as dance or theatre.
Breakdown of presenting networks in Canada:
- 26 regional multidisciplinary networks (6 of which also serve schools);
- 5 festival networks, 3 of which also have an additional focus (jazz music, children programming, theatre);
- 8 specialized networks
Public Funding of Arts Presentation
Attendance and Importance of the Performing Arts
- 44% attended a theatrical performance, such as a drama, musical theatre, dinner theatre, comedy;
- 42% attended a popular musical performance such as pop, rock, jazz, blues, folk, country and western;
- 20% attended a symphonic or classical music performance;
- 15% attended a dance performance.
Research commissioned by the Ontario Arts Council also provides measures of importance given to the performing arts:
- 60% of Ontarians attended a concert by professional musicians at least once in 2011.
- Of those who did, 74% described this activity as being “very important” to them.
- 55% of Ontarians attended a play or musical with professional actors at least once in 2011.
- Of those who did, 74% described this activity as being “very important” to them.
- 25% of Ontarians attended a dance performance by professional dancers at least once in 2011.
- Of those who did, 67% described this activity as being “very important” to them.
- 37% of Canadians (10.4 million) attended a cultural or artistic festival in 2010. This represents an increase of 57% since 2005. In comparison, Canada’s gross domestic product grew by 18.3% over the same period.
Source : Statistics Canada, General Social Survey, 2010. Economic Impact of the Performing Arts
- The live performance domain contributed $2.7 billion to the Canadian Gross Domestic Product in 2016.
- The live performance domain accounted for 65,000 jobs in 2016.
- The average Canadian household spent $116 on live sporting and performing arts events in 2014. This down 8.7% from $127 in 2013, but up from $91 in 2012.
- International visitors spent $220 million in direct spending for live performance events in Canada in 2016 ($188 million for performing arts events and $32 million for festivals and celebrations). This represents 1.1% of total tourism spending and 6.4% of non-tourism commodities (expenses other than travel, accommodation and food). This is more than for any other culture and sports sub- domains, including organized sports ($171 million).
- The average Ontario arts and culture tourist spends twice as much per trip as does a typical tourist – $667 per trip versus $374.
- 65% of businesses and skilled workers agree that a thriving arts and culture scene is a driving factor when considering relocation.
Source: Nanos Research, Culture for Competitiveness: How Vibrant Culture Attracts Top Talent, 2016.
Public Benefits and Social Impacts of the Performing Arts
- 9 in 10 Canadians believe they get personal benefits out of attending professional performing arts. Most perceive the main benefit to be the entertainment experience of it (84%), but other benefits are recognized, such as emotional, spiritual or intellectual stimulation, an opportunity to experience something new, providing exposure to different cultures, and providing an opportunity to socialize.
- 2 in 3 Canadians (65%) believe that the community as whole benefits more or, as much as individual attendees from the presentation of the performing arts.
- Canadians believe that the presentation of performing arts brings energy and vitality to communities, improves quality of life and well-being of residents, makes communities more creative and fosters a stronger sense of pride and identity.
- 82% of Canadians believe engagement with the arts leads to good health and well-being
- 95% of Canadians say arts education assists in the intellectual development of children
- 88% of Canadians believe youth engagement with the arts helps reduce youth crime and alienation Source: The Strategic Counsel, Building a Case for Business Support to the Arts, 2015.
- 8 of 10 Canadians believe that live theatre is important to making communities vibrant places to live.
- Over 9 in 10 residents of Ontario strongly agree or somewhat agree that arts activities help enrich the quality of our lives.
- 95% of Canadians believe that arts experiences are a valuable way of bringing together people from different languages and cultural traditions.
- 95% of Canadians believe that arts are an important way of helping people think and work creatively.
- 94% of Canadians believe that arts and culture make a community a better place to live.
- 92% of Canadians believe that exposure to arts and culture is important to individual well-being.
- 89% of Canadians believe that the arts and culture help us express and define what it means to be Canadian.
- 86% of Canadians believe that the arts and cultural activities are important to a community’s economic well-being.
- Festival attendees are twice as likely as non-attendees to volunteer, even accounting for other factors.
- Classical music attendees are 29% more likely to report very strong satisfaction with life than non- attendees, even accounting for other factors.
- In general, arts goers have better health, higher volunteer rates, and stronger satisfaction with life.
- Adults who attend live arts performances, art museums or art galleries are far more likely than non- attendees to vote [38% more, in the case of live arts attendees], volunteer, or take part in community events.Source: Hill Strategies, The Arts and Individual Well-Being in Canada, 2013.
- Participation in the arts, especially as audience, predicts civic engagement, tolerance and altruism.
- Canadians who regularly attend live music are almost twice as likely to have stronger sense of belonging to their city or town compared to those who don’t attend.
- Canadians who rate arts, culture and leisure in their community as “excellent” are nearly 3 times more likely to report a “very strong” sense of belonging to their city or town.
- 9 in 10 Ontarians strongly agree or somewhat agree that arts experiences help bring people from diverse backgrounds together as a community
- Just under 9 in 10 Ontarians strongly agree or somewhat agree that participating in arts activities builds a shared sense of community identity.
- 79% of Canadians consider that arts and heritage experiences makes them feel part of their local community. Source: Nanos Research, Impressions of the Impact of the Arts on Quality of Life and Well-Being in Ontario, 2017.
Public Benefits of Performing Arts Facilities
Canadians believe that performing arts venues provide community-wide benefits, such as improved quality of life (87% say moderate to high importance), fostering a sense of community pride (87%), contributing to economic development (88%), and greater community safety through increased activity at night (60%).
- 87% of Canadians feel that live performance spaces in their community contribute to quality of life.
Source: Environics Research, Arts and Heritage Access and Availability Survey 2016-2017. 80% of Canadians agree theatres are important for attracting visitors to communities.
Performing Arts and Health
- People who attend theatre, pop music concerts or cultural festivals are up to 32% more likely to report very good or excellent health, even accounting for other factors.1
- People who attend theatre/dance and pop or classical concerts are more likely to report good health and quality of life, even after adjusting for other factors.2
- People who attend concert, theatre or film are significantly healthier, have lower anxiety and are less subject to depression.3
- The more frequently people attend performing arts and other receptive arts, the more likely they are to report good health.3,4
- Attending concerts and theatre increases perceived vitality.5,6
- Attending cultural events is linked with longevity. People who rarely attend such events run a nearly60% higher mortality risk than those attending most often.7
- Rare and moderate cultural events attendees in urban areas are 3 times more likely to die of cancer over time than frequent attendees.
8 Sources: 1 Hill Strategies, The Arts and Individual Well-Being in Canada, 2013. 2 Tellervo Nenonen et al., Cultural services and activities: The association with self-rated health and quality of life, 2014. 3 Koenraad Cuypers et al., Patterns of receptive and creative cultural activities and their association with perceived health, anxiety, depression and satisfaction with life among adults, 2011. 4 Anna Wilkinson et al., Are variations in rates of attending cultural activities associated with population health in the United States?, 2007. 5 Lars Olov Bygren et al., Cultural participation and health: a randomized controlled trial among medical care staff, 2009. 6 Töres Theorell et al., A note on designing evaluations of health effects of cultural activities at work, 2009. 7 Lars Olov Bygren et al., Attendance at cultural events, reading books or periodicals, and making music or singing in a choir as determinants for survival, 1996. 8 Lars Olov Bygren et al., Attending cultural events and cancer mortality: A Swedish cohort study, 2009.
Public Support to the Arts
- Canadians volunteered 107 million hours for arts and culture organizations in 2013. This is the equivalent to 56,000 full-time jobs.
- Those Canadians who volunteered gave on average more time for arts and culture than any other sector in 2013 (120 hours).
- Between 2004 and 2013, the number of volunteers in arts and culture organizations increased by 23%, much higher than the 7% increase in all volunteers.
- One million Canadians (3%) donated $162 million to arts and culture organizations in 2013.
- The total donations and the number of donors have increase at higher pace for arts and cultureorganization than for other not-for-profit organizations between 2007 and 2013 (respectively 46 vs. 16% and 34 vs. 6%).
- 70% of Canadians consider that Canada still needs specific protection policies and support from government for Canadian culture to survive.
- There is a very strong relationship between attachment to Canada and assessment of its culture. Canadians who have a deep emotional attachment to Canada are more likely to believe that there is a unique Canadian culture (84% vs. 76%). They are also more likely say that there is “something special” to it (86% vs. 74%).
- 9 in 10 Canadians (88%) agree with governments providing support for the arts and culture. Source: Environics Research, Arts and Heritage Access and Availability Survey 2016-2017.
- 81% of Ontarians agree that the government should spend public dollars to support the arts.
Other Sources of Arts Statistics About Performing Arts PresentationThe essential information on arts presentation in a simple facts sheet. Arts Facts Recent and relevant statistics compiled by CAPACOA for the Canadian Arts Coalition, for Arts Day on Parliament Hill 2014. Arts Research Monitor Database of research on the arts, indexed by theme. Benefits Hub Lots of source on community benefits, managed by Canada Parks and Recreation Association.